ally island

Animal Crossing has a bank, just not a fair one. So Ally Bank hijacked the popular video game to give players a bank that makes their money work smarter.

We invited players to Ally Island to sell their turnip crops at an all-time high and get rich in real time. Players scored the highest ROI ever, leveled up, and Ally won over a new audience.

Ally Island Launch
To launch we partnered with Twitch’s KangGaming to officially invite players to Ally Island to skip the in-game bank and sell high to Ally instead.

Spreading the word
KangGaming hosted three separate streams full of activities and rewards, each one taking over the coveted front page of Twitch and bringing Ally to the gaming space.

two WEEKS.

3x streams trending on Twitch’s front page.

1.83 VIEWERS SPENDING THEIR FREE TIME WITH A BANK.

…and 320% more account openings.

Agency Anomaly
ECD Seth Jacobs
ACD/Copy Me
ACD/Art Isaac Weeber
Copywriter Chiyeung Lau
Art Director Justin Yang
Producer Annie Vlosich
Partners MediaMonks Singapore